On March 20th, at the innovative spaces of Archimake in Bari, was held the training event “Persuasive communication and visual tools – How to make effective presentation of the architectural project“, dedicated to architects. The rapporteur, Lucia Casadei, expert in strategic marketing and founder of the agency Wedolab of Bologna, led the participants through advanced techniques to improve the effectiveness in the presentation of architectural projects, with a particular focus on persuasive communication.
Casadei explored how the integration of narration and visualization can transform an architectural project into an engaging proposal, capable of capturing attention and arousing emotions. During the event, practical examples and insights were presented on how to make visual presentations more impactful and accessible for effective communication.
Casadei explored how the integration of narration and visualization can transform an architectural project into an engaging proposal, capable of capturing attention and arousing emotions. During the event, practical examples and insights were presented on how to make visual presentations more impactful and accessible for effective communication.
The course saw the active participation of many architects, eager to enrich their skills in an increasingly competitive sector.
The initiative was made possible thanks to the collaboration with LCS, an excellent partner that contributed to the success of the event, and its representative agent Marino Gabriele, creating a stimulating and highly professional atmosphere.
Carpet samples and new LCS collections were on display during the event, allowing participants to appreciate the quality and innovation of the products. In addition, there was a valuable moment of direct comparison with the company’s CEO, Vincenzo Solenne, who answered questions, shared technical solutions and detailed design aspects, offering useful ideas for applications in the field.
